Our hair tends to lose density and thickness as we age—and that unfortunately goes for the hair on our eyebrows, too. Luckily, the best eyebrow pencils for women over 50 can help make thinning, sparse ...

Laura Geller shares her simple “guide” to “lazy girl makeup.” The makeup artist reveals the only steps you need for a “shorter,” more “refined routine” that still looks flattering. “I do as little as ...

As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

Turning 50 wasn’t just a Hallmark birthday for me; it was a time to start reevaluating my style, my fitness and my beauty routine, especially how I wear my everyday makeup. Just a few years ago, I was ...

Your go-to makeup routine may have served you in your 20s, 30s, and even your 40s. However, to look your best in your 50s and ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.