This paper sets out to demonstrate the power of advertising as a brand-building tool. The brand in question is Duracell Batteries, which took on a seemingly invincible market leader, and won the ...
CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...
BETHEL, Conn.--(BUSINESS WIRE)--Duracell, the most trusted battery brand, announced today the launch of the Duracell Power Safely Check, a collection of new educational resources for parents and ...
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