Inspired by findings from the Dove Underarm Confidence Survey, the campaign includes a New York City subway takeover featuring women's real underarms, creator collaborations, and a Pit Stop pop-up in ...

The iconic brand is hosting an open casting call on social media for an official Underarm Ambassador as the US Open's Official Underarm Sponsor and inking first-ever N.U.L (Name, Underarm, Likeness) ...

I’ve never been a fan of my dark armpits; they make me a little self-conscious. It’s not a big deal, but when I’m wearing a fly sleeveless dress or tank top and lift my arms, I cringe at the dark ...

Dove’s latest out of home campaign addresses an inhibiting yet often overlooked source of insecurity for women and girls: societal beauty standards for underarms. The #FreeThePits campaign, launched ...

Armpits of the world, unite! Dove has unveiled its newest ad campaign and aimed it straight at your underarm. The company, known for using amateur models with “real bodies” (and also for soap), is ...

SECAUCUS, N.J. (CBSNewYork)-- A new billboard that will be popping up in the Garden State already has some people doing a double take. At first glance it's seemingly harmless advertisement for Dove, ...

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