DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...

NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...

DirecTV is shifting into the FAST lane with a free, ad-supported TV streaming service — stocked with content that is… different from the premium video packages it offers. The satellite TV and ...

It has been a busy start of 2025 for DirecTV. After Venu Sports announced they would not be going forward, they announced the launch of MySports, a skinny bundle targeting sports viewers. Days later ...