Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more ...

Direct mail remains a potent tool in marketing. Despite being a higher-cost option, it consistently generates more revenue per lead than digital sources. Enhance customer interactions through live ...

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the relentless pursuit of customer acquisition, digital channels often dominate the ...

Generating leads through direct mail marketing is a challenge. This doesn’t mean you should abandon your efforts. If you don’t see the value in print marketing, it’s time to think again. According to ...

Use the offline tactic — direct mail marketing — that led 91% of Gen Z to make a purchase last year. Attention is worth its weight in gold, so diversify your marketing to boost attention on your ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...