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As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...
PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers ...