The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting. The organization's current ...

SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad ...

Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has ...

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

The ad industry self-regulatory group Digital Advertising Alliance is rolling out a certification program for companies that issue “addressable media identifiers” -- meaning mechanisms to identify and ...

NEW YORK, June 5, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced Rudy Brioché, Vice President for Global Public Policy and Policy Counsel at Comcast, and the Federation ...

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT ...