Deion Sanders announced his partnership with Depend following his bladder removal surgery due to cancer. Sanders openly discussed his incontinence and use of Depend products. Depend expressed ...

Deion Sanders depends on Depend. That’s simply the reality for the third-year Colorado head football coach, who recently revealed he now suffers from incontinence after having his bladder removed in ...

Sanders aims to destigmatize incontinence by openly discussing his experience and incorporating the product into his image. The ad campaign follows Sanders' surgery where his bladder was removed and ...

Colorado football coach Deion Sanders has proven to be a longtime master of marketing and endorsements, including his famous advertising deals with Nike, Aflac and California Almonds. But his new ...