Data science is responsible for mapping social networks and illustrating customer personas. It also identifies demographics and locations, in addition to tracking target audience responses and moods.

Data science features a blend of Bayesian statistics, predictive modeling, time-series analysis, clustering algorithms, and regression modeling to solve analytically advanced pains.

The release of iOS 14 may have been a step towards greater consumer privacy protection, but it is not the end of target marketing.

We explore the thorough impact of an expert from the industry who is working in fraud detection, anti-money laundering, and marketing analytics, paving the way for a safer and more resilient ...

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of ...

Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.

The retailer turned to data science to help improve on-shelf availability, reduce inventory levels and create operating efficiencies.

The winners of the company's Zillow Prize AI contest created an algorithm that's 13 percent more accurate than Zillow's current model.