After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far. Continue Reading ...

Is your logistics business struggling to maximize its CRM potential? From real-time tracking to automated workflows, discover ...

Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy.

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Without the means to invest in advanced customer relationship management systems (CRMs), many rely on time ... This automation frees small business owners and employees to concentrate on more ...

It’s about changing brand methods, implementing new strategies ... Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer throughout their relationship.

Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its ...

Drive business growth with game-changing CX AI insights'Did you know that research firm Metrigy says over 90% of organizations are using AI for customer and employee interactions or planning to by ...

Developing an effective data management strategy can give businesses a competitive advantage ... Systems such as accounting software, customer relationship management (CRM) software, point-of-sale ...

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...