Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

Toronto creative agency Label 428 specializes in making food look its best for advertisements, social media content and food photography. The company’s TikTok label428 gives behind the scenes looks at ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu ...

We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating more and more of media buying, as the best practices outlined in ...

Effective creative advertising strategies are developed using business basics. Successful advertisers target a specific market, analyze their competition, position their product or service in the ...

As many of you may know, I spent the first half of my career working as an advertising copywriter/creative director. It’s given me a strong appreciation for the value that “creative” brings to the ...

PHILADELPHIA (CBS) -- There were plenty of commercials creating some buzz after Super Bowl 55. But which ones were the most memorable? There is always a lot of buzz surrounding Super Bowl ...

KALAMAZOO -- It was a less-then-effective year for advertisers at the Super Bowl, according to the advertising and marketing students and faculty at Western Michigan University. It seems that with the ...

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that Trailer Park and Open Road vet Dana Flowers is ...