Dobby Ads today announced the expansion of its AI-assisted creative production capabilities, designed to help brands shorten marketing content production cycles and produce visual assets more ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

Founder Eric Elliott named Marketer of the Year, while agency work earns honors for podcasting and creative storytelling. I thank my team for this award of Marketer of the Year. I may be that, but you ...

Omnicom on Tuesday unveiled the Omnicom Advertising Group (OAG), a new structure that aligns its creative agencies globally under one leadership team. Troy Ruhanen, formerly CEO of TBWA Worldwide, ...

If the platform can manage my account, what is my team supposed to do?” In my experience, the answer is: Be very clear about ...

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. What sets these agencies apart isn’t just their ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, accountability, and responsible AI use. Ethical failures with AI rarely come ...