Content marketing – creating and sharing valuable free content to attract and convert prospects into customers and clients – is an essential strategy that can be used no matter your business. This ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

If your business has unlimited funds to spend on advertising or does not need to find new customers, then social media and content marketing probably aren’t for you. If, on the other hand, your ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact. This edited excerpt is from “B2B Content Marketing Strategy ...

Repeat. Within the last decade, more companies have turned to brand journalism also known as content marketing and relied on journalism-style narratives that, over time, tell the story of a brand with ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...