Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

Many shoppers fear higher costs and trade uncertainty and plan to reduce spending on extras. McKinsey finds that half of ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Shoppers stock up on toilet paper and other supplies as ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Answer by Philip Levy, Chief Economist at Flexport, on Quora: This raises an important point – there can be lasting effects to tariffs. Consider a U.S. auto parts supplier hit with steel tariffs. The ...

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...