Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Explore how the process of buying things has evolved from 2015 to 2025! In this video, we delve into the major shifts in ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Meta, Crocs and Beats by Dre were the three fastest growing brands in 2022, according to a report on consumer perceptions from Morning Consult. Researchers say with Meta and Crocs specifically, the ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Source: Nielsen IQ, a consumer intelligence company, looks at new pathways to growth for retailers and consumer goods manufacturers in more than 100 countries. NIQ studies consumer buying behaviour ...

From Apple to Nike to Beyoncé's digital strategy, marketer Marcus Collins is spilling the cultural secrets to advertising success. Meta, Crocs and Beats by Dre were the three fastest growing brands in ...