Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

Effective communication is rarely taught in school and unfortunately, all too often learned through trial and error. However, there are some basics of effective ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Problems in communication concept, misunderstanding create confusion in work, miscommunicate unclear message and information, businessman and woman have troubles with understanding each other vector ...

Forbes contributors publish independent expert analyses and insights. Harrison Monarth is an executive coach who covers leadership. For as long as humans have met to exchange information and share ...