Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

Picking the right paint color can be tricky, even if it isn't your first time. We've all come home with handfuls of paint swatches, creating a patchwork of chaos on our walls. However, paint swatches ...

“Viva Magenta” could’ve been a lyric plucked from a Coldplay song. Instead, it’s an expression of exclamation for Pantone’s Color of the Year 2023. “It’s like celebrating life,” says Laurie Pressman, ...

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...