MediaPET.ai creates historically inspired Independence Day commercial that performs on par with Coca-Cola's national ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Coca-Cola's holiday ad and Svedka's Super Bowl commercial share more in common than promoting a ...

Brands used to rent a celebrity’s likeness for a campaign. The TV spot was shot, photos were taken and the rental agreement ended when the cameras stopped rolling. Now, marketers are turning talent ...

The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.