Once Cadillac got the green flag to join Formula 1 in 2024, it became the first American constructor in F1 history. Yet it was also just the latest motorsports move for a brand that's been closely ...

On the face of it, the new team is facing a different set of problems to the rest of the grid. But this is to ignore how ...

There is a rumble coming to the Formula 1 grid, and this time, it speaks with a distinctly American accent. For years, the idea of General Motors stepping into the Piranha Club of F1 seemed like a ...

The phrase “motorsport is marketing” is an often-repeated adage in the automotive world. Premium brands like McLaren and Ferrari know that the emotionally-charged atmosphere of F1 racing can plant the ...

Cadillac Racing held their own at Road America on August 3 rd, 2025, putting up a strong fight in a no-holds-barred round of the IMSA WeatherTech SportsCar Championship. The luxury marque’s efforts ...

Drag racing has been a pivotal force in shaping the muscle car culture, influencing both the development of high-performance vehicles and the lifestyle surrounding them. From the early days of street ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. Formula 1’s Celebrity Obsession Gets Exposed as ...