CW president Mark Pedowitz calls Dish's commercial erasing technology "foolhardy." "They're biting the hand that supplies them with content." By Marisa Guthrie Issue 16 BIZ Mark Pedowitz Executive ...

CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff, the ...

“Digital streaming numbers on our shows are astronomical," says the CW president. "Nielsen is trying to do the best they can. We are all looking for an accurate measurement." By Marisa Guthrie Drawing ...