Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and ...
Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast ...
To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma ...
WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...
At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. AppsFlyer has released its new survey report, Connected TV Trends, 2022 ...
The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...
TORONTO: CTV has greenlit second and third seasons of its dramatic thriller Cardinal, marking the first time the broadcaster has ordered two consecutive runs of a drama. TORONTO: Canada's CTV has ...
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