Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

Partnership combines Samba’s industry-leading media intelligence with TiVo’s CTV inventory to deliver comprehensive cross-platform measurement and activation for brands and agencies ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

CTV News' Military analyst Maj.-Gen. (Ret’d) David Fraser shares the latest on the conflict in Iran and the impact that would ...