“Brands are shifting larger portions of their budgets to influencer marketing, but many find it difficult to measure results, ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

Ever wonder how blogs and websites make money? Well here are a few ways that websites make money with the advertisements you see on their websites. And yes we explain why they make you click to the ...

Advertisers running away from edgy, controversial content on a media platform? We have seen it all before... on TV. A TV network might look to make content more palatable -- in the hopes of gaining ...