How ‘kidulting’ helped make Build-A-Bear a Wall Street darling

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest ...

Build-A-Bear continues to rack up market gains, despite tariffs and teetering mall traffic

FILE - The logo for Build-A-Bear Workshop appears above a trading post on the floor of the New York Stock Exchange, Wednesday, Dec. 1, 2021. NEW YORK (AP) — Tariffs and years of teetering mall traffic ...
The Toy Book

Build-A-Bear Unveils Seasonal Lineup for OctoBEAR

Build-A-Bear Workshop is celebrating fall with a new Halloween collection. The seasonal lineup, dubbed OctoBEAR, expands on ...
Today

Build-A-Bear Workshop Is Thriving Even With Tariffs. Here's Why

For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which ...

Build-A-Bear stores on Long Island, nationwide buck tariff headwinds, tap into nostalgia to draw adults

The retailer's experiential aspect makes it "a destination" for children and adults, an industry analyst said.