The campaign generated over 3 billion impressions, with the TikTok LIVE drawing 36 million likes within the first hour.
After launching TikTok Radio earlier this month, iHeartMedia and TikTok have partnered with Atlantic Records in one of the format’s first major initiatives: to redefine what an album launch looks like ...
In February, iHeartMedia and TikTok partnered with Atlantic Records to launch “Romantic Radio with Bruno Mars: An iHeartRadio ...
HeartMedia is trumpeting a partnership with TikTok which introduced a new album release protocol combining the strengths of ...
ZAPZEE on MSN
Bruno Mars under fire after Instagram like targeting Taylor Swift as chart battle intensifies
Bruno Mars is facing backlash after a controversial Instagram like targeting Taylor Swift surfaced during a heated chart ...
Add Yahoo as a preferred source to see more of our stories on Google. Airing at 9 p.m. ET on Feb. 26, “Romantic Radio With Bruno Mars: An iHeartRadio Album Preview” will find Mars premiering tracks ...
Digital Music News on MSN
TikTok, iHeartMedia tout Bruno Mars album promo campaign
Now united under a multifaceted partnership deal – and having collaborated on a promo campaign for Bruno Mars’ The Romantic – ...
Bruno Mars is back and better than ever. His album “The Romantic” was highly anticipated after the announcement of the album and today is the first day I listen to it from front to back. He released ...
Almost 10 years since his last solo project, Bruno Mars released his fourth studio album, “The Romantic.” The 16-time Grammy ...
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