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GRINNELL, Ia. — The dark wood paneling and trophy taxidermy hanging inside Brownells Inc.s' new retail store echoes the aesthetics of a Cabela's, Bass Pro Shops or other large sporting goods store.

In a partnership between Brownells and Smith & Wesson®, Brownells will be displaying the American Flag-themed Smith & Wesson M&P® M2.0™ pistol in the booth. The pistol has been highly customized by ...