Personal branding is a powerful tool that allows you to advance your career while increasing your happiness at work. That’s because it’s all about aligning your authentic brand with your career ...

Your personal brand is buried under years of playing it safe. Here's the five-step excavation process to unbland yourself and ...

Agency earns 74 awards, expands team and deepens community involvement OKLAHOMA CITY, OK, UNITED STATES, January 15, ...

Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and services ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney We hear it ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

The Michigan High School Athletic Association announced Tuesday, Jan. 27, that its representative council has approved ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...