Legacy brands once synonymous with everyday life are losing ground as Gen Z and shifting values reshape retail. Loyalty now ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

Long gone are the days when customers stood by a brand for life. With more competitors on the market, your customers have the right to be choosy. Since 65% of a business's revenue comes from existing ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. More than any event or situation, the COVID-19 pandemic forced ...

Building brand loyalty is one of the most critical contributors to the success of any business in today’s highly competitive market. A loyal customer base not only brings in consistent revenue but ...

It's easy to get swept up in the world of Apple, but staying loyal to the brand could lead you to spend a lot more than you ...

Brandoms represent the evolution of customer loyalty, where emotional connection, community, and advocacy elevate brands into ...

You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ...

Some of my earliest childhood memories involve weekends with my dad, cruising back roads in a classic Porsche. Each twist and turn showcased the car's torque. There's a certain romance in sitting in a ...

It’s never been easier to find a competing, and often lower-priced, product, which is changing the way consumers think about ...

According to Deloitte's Global Marketing Trends, authenticity is now a core purchasing driver, with consumers more likely to buy from brands they perceive as transparent and real. This generational ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...