Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...

There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...

In marketing and other high-level business decisions, it’s important to be able to generate creative new ideas. Group brainstorming sessions can bring everyone together for a collaborative opportunity ...

You thought you did everything possible to plan your brainstorming session so your team would generate lots of awesome ideas. But now that you’ve gotten started, you realize that the session is ...

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

Brainstorming sessions are a great way to solve problems and envision marketing campaigns, but they're often a mixed bag. You can harness the collective power of your team, each with unique ...

Many people assume that a brainstorming session is about developing a great idea that will change everything. But the most effective way to brainstorm is actually to think of as many ideas as possible ...

This past holiday season, the International Fund for Animal Welfare, in Yarmouth Port, Mass., began its first-ever fund-raising campaign with a holiday gift guide. Designed for the hard-to-please ...

Most brainstorming sessions start with ideas. Reams of flipchart paper and Post-It notes. But often asking for ideas is a bad idea. We generate a lot suggestions, but very few have potential value or ...

Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...