Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their audience, ...

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You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

Not all content is created equal, there are three flavors of content (ToFu, MoFu and BoFu) that can nurture consumers. This all means one thing; the buyer journey is more content-centric than ever ...

In our Marketing Funnel Lexicon series, we have looked at how to balance marketing programs and drilled down into some specific top-funnel and mid-funnel strategies. Now let’s look at the final stage ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...