This week has been a big one for the Boston Bruins. They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley ...

On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward-facing ...

The Boston Marathon will have a new look next April, as the Boston Athletic Association announced Wednesday an update to the race’s iconic unicorn logo. In honor of Global Running Day on Wednesday, ...

OKAY, CHANGE COMING. THANKS KELLY ANN POOL BOSTON ENTERING A NEW ERA WITH A NEW NAME. THEY ARE NOW THE BOSTON FLEET. THEY MADE THE ANNOUNCEMENT ON. GOOD MORNING AMERICA THIS MORNING BEFORE SHARING ...

The City of Champions now has a new name in the professional sports mix: the Boston Fleet. The Professional Women's Hockey League's Boston team announced its new name Monday, ahead of the league's ...

BOSTON -- The Boston Bruins unveiled what they're calling a "new identity" for their upcoming 100th season in the National Hockey League. The team has developed an "anniversary crest," which will be ...

WACO, Texas — It's BU vs. BU. Baylor University is taking Boston University to court over the use of a logo. In a lawsuit filed in a Texas federal district court, Baylor is taking issue with Boston ...