Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time tools like ...

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing normal ...

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those ...

Duplicate content can hurt your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft explained that when content is duplicated, AI systems struggle to interpret signals, which ...