Add Yahoo as a preferred source to see more of our stories on Google. It feels like beauty filters and editing apps are really blurring the line between reality and digital enhancing. So what type of ...

Meta CEO Mark Zuckerberg was grilled Wednesday over social media “addiction” in a landmark Los Angeles trial — where he defended Instagram’s beauty filter feature as “free expression” and admitted ...

Filters abound on social media platforms like TikTok and Instagram, smoothing out skin blemishes, enhancing facial features and in many cases, offering up an unrealistic image of beauty. However, ...

Supergreat, a beauty commerce app that hosts 60-second videos and shoppable livestreams of people testing and evaluating beauty products, has raised $10 million in a series A from both institutional ...

In recent years, artificial intelligence (AI) has become the unexpected architect of beauty standards, subtly redefining our self-image through the filters we apply to our digital selves. From ...

When Annie Luong opened up TikTok recently, she could not escape the filter that has been dominating her feed: Bold Glamour. "I just saw a lot of girls turning on this filter, and their reaction to ...

Bold Glamour is the latest viral TikTok beauty filter, and users are alarmed at how creepily realistic it is. Experts warn that unregulated use of the filter can distort self-perception and worsen ...