Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops culture.

Isaiah Stewart has signed a deal with Xero Shoes, the company announced Thursday. The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first ...

When Michael Jordan took flight in his pair of Nike sneakers during the 1984 season, it served as a turning point for basketball and fashion. With the help of music and pop culture, everyone soon ...

Sports Illustrated aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Throughout this basketball season, no brand has been a more ...

As women's basketball continues to grow in popularity, several players have turned that popularity into lucrative endorsement and shoe deals. One such player is New York Liberty guard, Sabrina Ionescu ...

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he has a chance to start fresh.

Boston - April 15: Natalie White, a 2020 Boston College grad, puts on a pair of the basketball shoes she created specifically for women called Moolah Kicks in Bostons Chestnut Hill, MA on April 15, ...

UConn women's basketball star Paige Bueckers has signed an NIL deal with Nike, the company announced on Wednesday. She will be part of the campaign promoting Nike's new G.T. Hustle 2 sneakers this ...