Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its ...

The moment women’s basketball fans have been patiently waiting for is finally here. Aside from the six-figure salaries for players and equity in the league, Unrivaled makes it possible for superstar ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

Nike, which primarily sold running shoes, faced declining sales in 1984 and signed a sponsorship deal with NBA rookie Michael ...

“Love the new shoes. They look awesome with everything and fit perfectly.” Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and ...

Over the last month New Balance announced their partnership with Bricks & Wood last month, launching a brand new shoe in the process. As part of New Balance’s collaboration with the L.A.-based ...

Philadelphia 76ers Joel Embiid's first signature Skechers basketball shoe will be announced on December 4, 2025.

Skechers continues to lean into the performance footwear space with its new basketball shoe, which it offers on its website as a unisex style. “We designed the SKX Full-Court Press for players who ...

After a long offseason, the 2025-26 NBA regular season is almost here. NBA Tip-Off 2025 is tomorrow night, and the level of excitement could not be any higher. Of course, the game is about more than ...

The NBA Finals are basketball’s ultimate competitive showcase, including the sneakers worn on the court. Historically, that’s been a showcase run predominantly by Nike, which includes a large roster ...

The moment women’s basketball fans have been patiently waiting for is finally here. Unrivaled, the new three-on-three women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa ...