Bad Bunny's Rimas Sports has entered into a new partnership with podcast publisher iHeartMedia to produce new, original podcasts.

Latin superstar singer Bad Bunny is branching into the podcast game. Rimas Sports, Bad Bunny's sports management and brand alliance agency, has forged a partnership with iHeartMedia to produce original podcasts and content for My Cultura,

Bad Bunny says he loves mixing music with sports ahead of his Super Bowl halftime performance Sunday. Copyright 2026 The Associated Press. All Rights Reserved.

Bad Bunny's Rimas Sports is expanding into the world of podcasting.