Baby Nut is getting a new look! After making his debut in February, the younger version of the Planters mascot has transformed once again. On Tuesday, he officially turned 21 and, to celebrate, the ...

Remember how Planters Peanuts recently “died” and the internet lost its collective mind over the death of the beloved advertising icon? Well, it seems that death was indeed very short lived, as many ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

After killing off Mr. Peanut in a viral ad campaign launched on Jan. 22, Planters resurrected its monocle-wearing mascot as Baby Nut in an ad premiered during the Super Bowl. At Mr. Peanut’s funeral, ...