You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.

BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...

BMW’s push for subscription-based features was pitched as a way to make car ownership more flexible and modern. Owners can ...

According to BMW, subscriptions could be useful for those who change their mind about a feature during their ownership ...

Last year, the Bavarian automaker made its digital shop public. It wanted to offer customers more options in exchange for more money after they bought the car. But after the heated seats subscription ...

The German giant will double down on subscriptions with a monthly fee to use ...