The partnership will see the BFG appear across TV, billboards, social media, PR, in-store tannoys, streaming platforms and digital out of home advertising. Sainsbury’s has once again captured the ...

Getting into the Christmas spirit too early is a no-go (at least in my books). But, as soon as Halloween is over, it’s absolutely fair game. Now that November has begun, it’s official – Christmas TV ...

The new Christmas ad features real-life Sainsbury’s colleague Sophie embarking on a journey with Roald Dahl’s BFG and showcasing the flavours of the supermarket’s festive Taste the Difference range.

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by Sainsbury’s. The BFG, the 24-foot-tall friendly giant known for being part of ...