Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

A 15-year-old boy comes within minutes of death after exposure to AXE body spray; now his mother wants the formula to help doctors treat her son. Because of his condition, Brandon Silk can no longer ...

Axe Body Spray commercials promise young men their product will have legions of amorous females swarming around them, although in the recent case of one Pennsylvania high school student, a number of ...

Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

When Freedom High School girls pass the boys locker room on their way to gym class, they’re greeted by a familiar scent permeating the hallway. “Every time you walk past it, you can kind of smell, ...

Fire officials warn kids who use popular Axe body spray to set fires. April 8, 2009— -- It seemed like a good idea at the time. All it would take to make a huge and rather entertaining fireball ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Ah, the many scents of a gamer. Basement ...