Tourism Western Australia has unveiled the next iteration of its “Walking On A Dream” campaign, part of a push to grow annual ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

The Australia effect also includes shortening words unnecessarily, and adding an 'o' to the end of everything.

Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale. The NZD$500,000 (£227,742) campaign features the ...

Qantas, Flight Centre and Tourism & Events Queensland spend the most on advertising among their direct competitors, according to new data. In fact, travel advertising as a whole has surged 12 per cent ...