Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

After working and publishing on Digital Marketing for 15 years, Luis truly believes today that Augmented Reality will change the world and how we see it. And works everyday towards that change. The ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

BESANÇON, France, Jan. 22, 2026 /PRNewswire/ -- Pixee Medical, a pioneer in Augmented Reality (AR) navigation for orthopedic surgery, today is pleased to announce and welcome Pierre Couture as the ...