Early Black Friday Cyber Monday deals are starting to drop, and several new Apple MacBooks —including ones that hit the shelves only a few weeks ago—are available for hundreds less. Translation? Now is hands-down the most opportune time to upgrade to a new laptop.

The new M4 MacBook Pro laptops can be bought with hundreds of dollars off the list price ahead of Black Friday... just not from Apple.

Apple doesn’t drop prices for Black Friday. Rather, it gives away gift cards when you buy certain items. For Apple’s Black Friday deal in 2024 it is giving gift cards with the MacBook Air purchases made on Apple’s U.S. site or Apple’s U.K. site. Since they are so new, the MacBook Pro models, Mac mini and iMac aren’t included for 2024.