Discover the truth about robotic fishing lures in this exciting test of the animated lure’s fishing power! Watch as this high-tech gadget hits the water to see if it can really catch fish. A ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...

Who needs fancy tackle when you’ve got Mario on the hook? In this hilarious and wild challenge, Monster Mike and the crew turn a Super Mario toy into a fishing lure — and the results are insane. Every ...

The Swedish-made Probe device is designed to help anglers catch more fish. It does so by following their lure down into the inky depths, recording the depth and conditions at which the fish strike.

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...