Amazon is working to school customers on potential scams ahead of the holiday shopping season. The online retail giant is especially urging shoppers to be vigilant of impersonation scams, where scammers pretend to be representatives of Amazon and steal personal information or money.

In Bloomberg’s gift-for-mom experiment, Amazon’s Rufus was the only bot that tried to learn more before answering. It asked about her interests and hobbies as well as the price range. After learning that mom is a fan of classic films, Rufus suggested a DVD set of movies starring Spencer Tracy and Katharine Hepburn.

Amazon would never pass up an opportunity to dish out deals to consumers. This year, Amazon's Cyber Monday sale will officially kick off on Nov. 29 —two days early — and run through Dec. 1. It will essentially pick up right where Black Friday leaves off.

An Amazon delivery was stolen in the Mid-City neighborhood of Los Angeles Friday as many online shoppers may be expecting to receive purchased items through Black Friday deals. The e-commerce giant began offering discounts early this year, starting on Nov. 20. The delivery vehicle was stolen on W. 21st Street near S. Longwood Avenue.

Black Friday, one of the biggest shopping days of the year, should be a big business event for AI-powered shopping search startup Dupe. People looking for a bargain can use Dupe to search for items across lots of shopping sites—including Amazon—either by typing in phrases to describe what they

The holiday shopping wars have sparked an AI arms race — the retail industry's biggest technology experiment since the dawn of e-commerce. Why it matters: Retailers and tech giants — from Target and Walmart to Amazon,