Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

Amazon is expanding its grocery footprint, simplifying online shopping and launching a "new no-frills brand" to help consumers stretch their dollar, while taking aim at rival retail competitor Walmart ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...

Amazon Fresh launched Amazon Saver on Tuesday—a private-label brand that features more than 100 products, most of which are under $5. Amazon, parent company of Amazon Fresh and Whole Foods, also ...

SEATTLE — Amazon.com, Inc. is combining its Amazon Fresh and Happy Belly private label brands and introducing Amazon Grocery, a private label brand that will feature more than 1,000 food items with ...