Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Communities all over the world come together through shared values, tastes, and ideas. This body of knowledge is the concept known as culture and is passed between friends and family, and across ...

Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made ...

The real challenge is no longer reach. It is creating attention that people actually retain because while attention may open ...

As businesses continue to vie for potential customers’ attention, outdoor advertising has become vital for marketers. Its usage is soaring, a fact confirmed in December 2022 by the Out of Home ...

Anyone who knows me may suspect at this point that this is going to be a pedantic semantic distinction of language, since I enjoy those. But it’s actually a good deal more important than that, because ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...

MCP is an open standard that lets AI platforms connect to external data sources in real time. With this integration, marketers can surface Measured's cross-channel performance data - including ...

In a world where consumers scroll past digital ads in milliseconds and tune out traditional media almost instinctively ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...