Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s ...

If cloud storage was actual clouds in the sky, Adobe would be brewing up a storm. On Tuesday, the company announced Adobe Experience Cloud and Advertising Cloud as well as enhancements to the existing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

“Marketing is moving beyond existing digital channels to include new physical experiences in the real world,” said Brad Rencher, senior vice president, Digital Marketing at Adobe. “Adobe Marketing ...

Adobe has launched Real-Time CDP Collaboration enhancing capabilities to turn first-party data into actionable advertising ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

It has been only about five years since Adobe entered the digital marketing space, and the last year alone has been crucial, as more than 7,000 attendees at this year's Adobe’s Digital Marketing ...

Real-time bidding is replacing in-person media buys. And real-time marketing is replacing slow batch processes, apparently. Tomorrow Adobe is announcing new features that will enable marketers to ...

Adobe forayed into digital marketing with the acquisition of Omniture in 2009 and currently offers eight products under its marketing cloud solution that includes Audience Manager, Campaigns, ...

Microsoft and Adobe today announced a major partnership that will see Adobe deliver its cloud services on Microsoft Azure and that will make Adobe the preferred marketing service for Microsoft’s ...

Just over 27% of Adobe’s valuation can be attributed to its marketing cloud initiative. According to Adobe’s SEC filings, it generated over $1.63 billion revenues from its marketing cloud initiatives ...

Adobe Systems is stepping up its mobile efforts by integrating the company’s Marketing Cloud with Apple’s iBeacons and simplifying advertising in apps, while also partnering with SAP to help sell it ...