BLOOMINGTON – IU’s two-decade partnership with apparel company Adidas is set to last at least another 10 years, per the terms of a deal finalized between the German shoe giant and the university in ...

adidas and Fear of God Athletics have officially dropped the highly-anticipated seasonal collection that includes the buzzed-about Basketball II Sneakers in a rich chocolate colorway. Introducing a ...

Love or hate it, basketball fans cannot ignore the partnership between adidas and Fear of God. The two teammates consistently push the envelope for basketball style. In addition to wild new uniforms ...

University of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand's flagship college ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Indiana Athletics' longtime apparel partnership with adidas has been extended for another decade. According to a report Friday from the IndyStar, IU and adidas have finalized a 10-year extension with ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation about the future of basketball and the ever-evolving sneaker industry. In ...

Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

The Fear of God line is expanding with new basketball shoes. As of Saturday, March 8, at 10 a.m. ET, the Fear of God Athletics II BASKETBALL shoes are available to order for $180 a pair. These ...

The University of Tennessee will switch from Nike to Adidas for its athletic apparel starting July 1, 2026. Adidas previously served as the Vols' apparel provider from 1995 to 2015. University of ...