We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Looking to eliminate the complexities of addressable TV advertising, Cadent, an advanced ad-tech company, is launching a self-service planning and buying platform for media buyers and marketers.

LTN Global is launching what it described as a universal signalling solution designed for addressable TV advertising. LTN Global says that fragmentation in distribution platforms and ad decisioning ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider Centro as “a television set that’s ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

COLUMBIA, Md.—LTN Global is launching what it calls a universal signaling solution designed for addressable TV advertising, LTN Target. LTN Global says that fragmentation in distribution platforms and ...

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...